We recently spoke to Linden Pride, owner of Dante in New York City, about how his team is dealing with and working through the COVID-19 pandemic. As the winner of ‘World’s Best Bar’, Dante needed to work fast to ensure that they were connecting with customers even when they couldn’t dine in. Dante delivers a special experience for guests, and they wanted to reproduce this same experience in a customer’s home.
The negroni cocktail kits were a key strategy in this respect. Well known for their negronis, Dante packaged flights for consumers along with complimentary flowers, sparkling water, and Spotify playlists to fully recreate the Dante experience.
Additionally, Dante took part in this year’s virtual edition of Negroni Week
by hosting both an industry and media event, sharing their insights, experience, and developing cocktail recipes. Taking place from September 14th – 20th, this year Negroni Week presented by Imbibe Magazine and Campari, raised money for struggling hospitality workers. In Canada, the event supported the Bartender Benevolent Fund.
To celebrate this signature cocktail, and the success of Negroni Week, we have four exciting negroni recipes from Campari and the bartending team at Dante. While the negroni is not a new cocktail, it is a classic, and twists on this sophisticated staple can be an exciting addition to any bar menu. As patio popularity still stands, and as alcohol delivery continues to be an important part of a restaurant’s operations, leveraging spirits that excite customers is essential.
Check out these negroni recipes below:
Courtesy of Campari
1 oz Campari
1 oz Gin
1 oz Red Vermouth
Place all ingredients in a mixing jar filled with ice. Stir to chill. Pour over fresh ice in a rocks glass. Garnish with a zest of orange.
Created by Sandy De Almeida
Photo Credit: Ian Patterson
1oz El Dorado 12yr rum
2/3oz Averna Amaro
.5oz Sombra mezcal (any smoky mezcal will do)
Add all ingredients to a mixing glass and stir with ice. Strain into a double old fashioned glass over a large cube of ice. Orange zest.
The Black Lodge Negroni
Created by James Grant
1oz Peated Single Malt Whisky
0.5oz Cinzano Rosso sweet vermouth
0.5oz coffee liqueur
Stir all ingredients with ice until chilled and diluted. Strain into an ice-filled rocks glass. Garnish with a flamed orange swath.
Created by Dante NYC
Photo Credit: Steve Freihon
1 oz. (30ml) gin
¾ oz. (20ml) Cinzano Rosso
¾ oz. (20ml) Campari
¼ oz. (7ml) Tempus Fugit
dark crème de cacao
3 dashes TBT chocolate bitters
Add all ingredients to a mixing glass and stir well with ice. Strain over fresh cubed ice into a rocks glass, and garnish with an orange wedge and freshly grated chocolate.
Check out Campari in the latest issue of the Fall 2020 Bar & Bev Showcase!