Specialty burgers are the leading type of burger on Canadian menus, according to Technomic MenuMonitor data. These types of burgers allow operators to spotlight culinary creativity, differentiate their menu from competitors and cater more directly to their clientele’s preferences. While some concepts focus on classic, simple burgers, others are built entirely around unique specialty burgers, such is the case at The Works.
Classic varieties make up the next two positions on the list—hamburger and cheeseburger. These burger types are staples of the menu not only at burger concepts, but non-burger concepts as well, primarily due to their wide appeal.
Also appearing on the list is the chicken burger. This non-beef option is sometimes promoted as a healthier alternative, offering a grilled chicken breast. However, operators have also been known to indulge diners with over-the-top choices, such as
Brewsters Brewing Company & Restaurant’s Drunken Fried Chicken Burger.
The handheld features beer-marinated chicken in a panko-and-pretzel crust with pickled onion, cheddar, burger sauce, lettuce and tomato on a brioche roll.