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Top Healthy Claims on Menus

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Top Healthy Claims on Menus

According to Technomic’s MenuMonitor, “gluten-free” is the leading health claim on Canadian menus, appearing 1,956 times. Operators are expanding the gluten-free options they offer on menus to appeal to health-focused diners in addition to diners with dietary restrictions. Restaurants are serving up gluten-free varieties of pizza crust, bread for sandwiches, breading and desserts.

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The second leading health claim on Canadian menus is “vegetarian.” A lot of this popularity can be attributed to an increased interest in plant-based menus. Vegetables are taking center stage on many menus as operators attempt to court not only vegans or vegetarians, but flexitarian diners as well.

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Another health claim appearing on this list is “organic.” This term fits within a growing call for clean and natural foods produced without fertilizers, antibiotics, pesticides and other additives. Not only are organic foods appealing for health reasons, but organic sourcing also promotes eco-friendly practices. claimstechnomic